Consumer financing platform for e-motorbikes and e-bicycles across East Africa, delivered through a fleet program.
Brand inconsistency, scattered file management, and no systematic design approach were blocking multi-market expansion. Established the design function from the ground up (design system, file architecture, cross-functional processes) and currently designing the customer-facing product surface, in active build.
Problem
design team operating tactically (task completion) without strategic foundation
each update introduced new inconsistencies, no systematic approach
file structure chaos prevented efficient collaboration and handoff
marketing brand execution diverged from core product standards
planned expansion to multiple countries would amplify existing issues
Approach
audited existing design ecosystem across product, website, and marketing
established unified design system connecting brand identity to implementation
created scalable Figma architecture with clear file organization
redesigned website with component-based logic and information architecture
created design-to-development handoff protocols and documentation
Impact
User
clearer fleet financing vs. direct purchase distinction in interface
streamlined loan applications, eliminated redundant phone validation step
In-house
consistent implementation patterns reduced design-dev rework cycles
centralized ecosystem map replaced tribal knowledge and ad-hoc decisions
enabled faster iteration on new market requirements
Files
Ran a full UX/UI audit, built the design system from scratch, and redesigned core user flows—reducing task complexity and unblocking development cycles.
Case study
Streamlined to 14 steps (~40% reduction) and improved information hierarchy — aimed at reducing repetitive support load.
Case study