Consumer financing platform for electric vehicles and home improvements across East Africa.
Inconsistent brand execution, chaotic file management, and tactical-only design approach blocked multi-market expansion plans. Established systematic design function: design system, file architecture, and cross-functional processes supporting multi-country rollout. On-going.
Problem
design team operating tactically (task completion) without strategic foundation
each update introduced new inconsistencies—no systematic approach
file structure chaos prevented efficient collaboration and handoff
marketing brand execution diverged from core product standards
planned expansion to multiple countries would amplify existing issues
Approach
audited existing design ecosystem across product, website, and marketing
established unified design system connecting brand identity to implementation
created scalable Figma architecture with clear file organization
redesigned website with component-based logic and information architecture
created design-to-development handoff protocols and documentation
Impact
User
clearer fleet financing vs. direct purchase distinction in interface
streamlined loan applications—eliminated redundant phone validation step
In-house
consistent implementation patterns reduced design-dev rework cycles
centralized ecosystem map replaced tribal knowledge and ad-hoc decisions
enabled faster iteration on new market requirements
Files
Conducted full UX/UI audit, created design system, and redesigned core flows—reducing user task complexity by 40-60% while enabling faster development.
Case study
Streamlined to 14 steps (39% reduction) and improved information hierarchy—cutting repetitive inquiries from 80% to 30-40%.
Case study